Twitter is a free social networking and micro blogging service that allows its users to send and read other short messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page. Users can ‘follow’ each other to see what the other user is tweeting about if they find what they have to say particularly interesting. Users often include links in their tweets to pages or articles they find interesting, but they may also include links to pictures they have taken and wish to share with people. Twitter has a feature on it called Hashtags. Hashtags allow the user to put there Tweet into a category along with other Tweets that contain that hashtag. For example: if a user were to tweet saying “I like cake #food@”, there Tweet would be shown in a category with other tweets that contain the food hashtags. If a hashtag or phrase is used often enough then it starts to ‘trend’. This means that it will be shown to all users of Twitter as a popular topic, encouraging other Twitter users to contribute to it.
Twitter is useful for a business as it allows them to appeal to another platform. They can use Twitter to post news and updates about their business that they wish to share with others, getting maximum exposure using hashtags. Hashtags can be particularly useful for a business who wishes to appeal to a certain location, for example a business who sells brushes to people from Stockport may include the hashtag #Stockport, to ensure that it directly appeals to people who are interested in Stockport. Businesses on Twitter can also follow other businesses in order to get information about them and how they deal, but also to show clearly what industry they are in. This can mean that the company that sells brushes will follow other Twitter users that make brushes or Twitterers that give advice on using brushes.
Our tip when using Twitter for your business is to use hashtags as often as possible to get more exposure. Also try following people that will follow you back, this will also help to boost the number of followers and therefore the amount of exposure your Twitter feed gets.