11 Out Of 10 Blog

11 Out Of 10 are pleased to announce that we were runners up at the Salford Business Awards in the Innovation Category.

The award ceremony took place at the Lowry Hotel and a lot of the focus of the night was on the bright future of Salford as businesses celebrated surviving the recession and looked forward to the investment and regeneration work that will be taking place in the city, a highlight of which is the BBC moving to media city.

The winning submission was won by Mister Blister, who is a leading thermoforming packaging company and interestingly enough – a long time customer of 11 Out Of 10.

Although, 11 Out Of 10 may not have won the award itself on the evening, we take great pride in being voted “runner up” in such a highly thought of award ceremony, especially with so many cutting edge businesses all competing just to be shortlisted.



11 Out Of 10 are proud to announce that they have once again been shortlisted for a prestigious business award.

This time it’s for the 2011 Salford Business Awards, which will take place at the Lowry Hotel on the 7^th April 2011.

The nomination is for our innovative work with our client Pure Gym, and follows close on the heels of winning the Prestigious 2010 Big Chip Awards for Best eBusiness.

Pure Gym is a new concept in the leisure industry: a 24/7, contract free, no frills gym based in the heart of UK cities and this concept is underpinned by a new online management system developed by 11 Out Of 10.

Client memberships can be completed within a matter of minutes – in the comfort of a client’s home or in the gym foyer – and thereafter entry can be gained with immediate effect. The new system dispenses with the need for reception staff, card readers or any paper based systems to be employed. Gym membership is open 24/7 and all barriers to signing up at any time of the day have been removed.

Whilst being nominated a finalist is an incredible achievement in its own right, winning a Salford Business Award would provide valued recognition and mean so much to the 11 Out Of 10 team, who conduct most of their business in and around the Manchester and Salford city areas.

The Judges Said

“For the first time this year, this category combined entries from both classic ecommerce businesses and companies that were using the web or mobile to deliver or significantly enhance their performance: quite a challenge to judge. However, the judges felt that the winner had applied an interesting online commercial model to a traditional offline leisure business and provided excellent evidence of how this had transformed the operation.”

Entrant’s Description

Pure Gym is a new concept in the leisure industry: a 24/7, contract free, no frills gym based in the heart of UK cities: This concept is underpinned by a new online management system. Processes that required human intervention or that hindered clients accessing facilities have been replaced by automated user-friendly procedures. The Pure Gym system is now being rolled out to support 20 more new gyms. The competitive advantage for Pure Gym is tremendous. Rival enterprises have recognised the danger posed by this new system and are now investing heavily in order to compete on price and service.

Shortlist 2010

• 11 Out Of 10 Ltd. with Pure Gym
• KMP Digitata with Jetparks.co.uk – Manchester Airport Budget Car Parking
• KMP Digitata with “Amy” – Asda’s Virtual Assistant
• Stardotstar with Nosey Parker

Judging Criteria

An entry in this category can be any digital project with a direct commercial objective, for example a B2C or B2B website or e-commerce project, or a mobile content business. Entrants should demonstrate the business benefits of the project (for the commissioning business if the entrant is an agency), by generating more business or new business, or by optimizing parts of the business process. (Pure marketing websites and projects should be entered in the Best Digital Marketing and Brand Development category.)

Quote from Phil Newton (Director)

“We are honoured to accept the Best E-Business project for the work we have done with Pure Gym. This is a fantastic achievement for our business to be recognised amongst some of the best agencies in our industry.“

11 Out Of 10 are proud to announce that we have been shortlisted in the Big Chip Awards 2010 for the Best E-Business Project.

The nomination in this category is for our work with Pure Gym 24 hour gyms and fitness centres.

Pure Gym is a new concept in the leisure industry: a 24/7, contract free, no frills gym based in the heart of UK cities and this concept is underpinned by a new online management system.

Client memberships can be completed within a matter of minutes – in the comfort of a client’s home or in the gym foyer – and thereafter entry can be gained with immediate effect.

The new system dispenses with the need for reception staff, card readers or any paper based systems to be employed. Gym membership is open 24/7 and all barriers to signing up at any time of the day has been removed.

Pure Gym already have established fitness centres in Manchester, Leeds, Edinburgh, Wolverhampton and the new Sheffield gym opens in May. They plan to open 20 more no-frills gyms and fitness centres across the UK by 2014.