Flickr is a different type of social network again compared to the previous platforms. Flickr is based around the submission of photographs and viewing other users. These photographs can be entered by users into groups that contain other people’s photos relating to the same topic, for example a picture of a flower could be uploaded into a group based on the garden. Flickr also allows other users to be added as contacts. This means that if a photographer has a set of pictures that you particularly like you can become a contact of theirs and get to see their new photos easily whilst being able to message them asking questions about them. Flickr also has the capability to allow a user to upload pictures and then get them professionally printed or put onto canvas.
For a business Flickr brings the advantage that it allows the business to show a different side of their business than they may be able to on their website. Like Facebook, Flickr is more informal so businesses can use it as a way to show examples of the staff enjoying themselves or pictures from around the office. Again, like Facebook, this can show a personal side of the business that customers will appreciate.
Our tips when using Flickr is to ensure that pictures you upload are interesting and will want to be looked at by the customer. If they are pictures of just your products that they can see on the website, they won’t want to spend their time looking at them.
