It has recently been announced on the BBC North West News, that Salford will be politically divided into Manchester constituencies over the two years.
The City of Salford will be politically divided into parts of Manchester and by the next general election in 2015, there will be no Salford constituency. The North West England will see a cut in the number of seats down to 68 and these constituency changes will be finalised in October 2013.

Does this mean that Salford’s main identity will be lost?

Not only will Salford’s seats be cut and will politically be no more, the University of Salford will be ‘adapting’ its name to the ‘University of Salford, Manchester’. This change will also include a change in logo to incorporate ‘Manchester’ Salford Cathedral and Media City, the new home of the BBC. These will be become part of Manchester Central. The University of Salford is due to make this change by 19th September 2011.

So, what’s going where?

Manchester Central will now include Langworthy, Ordsall, Weaster and Salford Quays to join alongside Hulme, Ancoats and Manchester City Centre.
Leigh will include Irlam and Walkden.
Swinton will be the main constituency for Salford.

Where does the future lye for Salford?

Well, don’t get too excited by this political change because by 2030, Salford will become Manchester.
The Salford Star exclusively published that Salford will experience a region city centre boundary change, which will include – Manchester to the Media City and Manchester to the Innovation Forum on Frederick Road.

Tell us your opinions on this drastic and historical change.

The recent UK Riot destroyed many lives and businesses around the UK, but capturing the 1000s of looters and rioters involved is the hard part.

Greater Manchester Police became frequent Social Network users in order to keep residents of Manchester and Salford up to date with any riot action that was predicted to take place on Tuesday 9^th August, advising those to shut businesses early in preparation, during the riots and also after.

Continue reading ‘Greater Manchester Police Uses Social Media to Capture the City’s Rioters and Looters’ »



11 Out Of 10 are proud to announce that they have once again been shortlisted for a prestigious business award.

This time it’s for the 2011 Salford Business Awards, which will take place at the Lowry Hotel on the 7^th April 2011.

The nomination is for our innovative work with our client Pure Gym, and follows close on the heels of winning the Prestigious 2010 Big Chip Awards for Best eBusiness.

Pure Gym is a new concept in the leisure industry: a 24/7, contract free, no frills gym based in the heart of UK cities and this concept is underpinned by a new online management system developed by 11 Out Of 10.

Client memberships can be completed within a matter of minutes – in the comfort of a client’s home or in the gym foyer – and thereafter entry can be gained with immediate effect. The new system dispenses with the need for reception staff, card readers or any paper based systems to be employed. Gym membership is open 24/7 and all barriers to signing up at any time of the day have been removed.

Whilst being nominated a finalist is an incredible achievement in its own right, winning a Salford Business Award would provide valued recognition and mean so much to the 11 Out Of 10 team, who conduct most of their business in and around the Manchester and Salford city areas.

Particularly with someone who is new to the concept, Pay Per Click or PPC, as an internet marketing advertising model can be confusing. Trying to get your head around the way it all works is hard enough without having to keep stopping and finding out what particular words and abbreviations actually mean.

This is why we have put together our PPC Jargon Buster, to provide beginners or even those that just aren’t quite experts yet, with a quick reference guide that will help you to easily get a grasp on some of the fundamental areas of PPC advertising.

So whether you are just starting out running your own PPC advertising campaign or even outsourcing a marketing agency/individual, this guide will explain some of the main points of reference that you will begin to encounter and ensure that the wool isn’t being pulled over your eyes by a slick talking, jargon wielding, PPC cowboy…… (careful, there are a lot of them out there.)

Why not add this page to your favourites so you can quickly refer back to it when you need to?

PPC: Pay Per Click

The Internet marketing model which allows advertisers to show adverts to users of search engines through the use of an auction based bidding system. When a user conducts a search using keywords that an advertiser has bid on, their advert will enter the auction and be shown to the user in the sponsored links section of the search results. The advertiser only pays if their ad is clicked.

SERP: Search Engine Results Page

The page that is shown when you conduct a search on a search engine.

Keywords:

The word or phrase that a user types into the search engine. An advertiser chooses which keywords their potential customers are most likely to search for and place a bid on them for their advert to be shown in that users search results. Keywords in other context can also be referred to as the Search Query.

CPC: Cost Per Click

The amount that an advertiser pays for one click on their advert. An advertiser sets their Maximum CPC for each keyword that they are bidding on, to define the highest amount they would be willing to pay for one click on their advert, when it is triggered by a search for that keyword. The auction based system means that advertisers don’t always have to pay the Max CPC so often the Average CPC is referred to as a way of identifying the average actual cost per click that they have been paying.

Impressions:

An impression means that your advert has been shown as a result of a user searching for a keyword that you are bidding on. Your Ad gets shown 20 times…you’ve had 20 impressions.

Clicks:

If your Ad gets shown in the search results and a user clicks on it, that’s one click. A well written Ad shown for a search on a relevant keyword is more likely to get a click (send a user to your website).

CTR: Click Through Rate

This is the ratio of how many clicks have been received compared to how many times an Ad has been shown, expressed as a percentage. A CTR of 100% means that every time your Ad has been shown, it has been clicked on and is virtually impossible to achieve.

Conversion:

A conversion is when a user completes the ultimate action that you want them to take. If you sell products from your website, a conversion would be when a user is shown your Ad, clicks on it to go through to your site and then completes a transaction to purchase one of your products. In that example 1 conversion equals 1 sale. A conversion could equal 1 sign up to your newsletter, 1 visit to a specified page on your site or whatever you want it to be.

Cost Per Conversion:

Sometimes referred to as CPA (Cost Per Acquisition), this is the average cost that you have had to spend on PPC advertising per each conversion that you have managed to generate.

Quality Score:

Quality Score is a value that Google attributes to every single individual keyword that an advertiser is bidding on and is indicative of how relevant a keyword is to a) the Ad that it is linked to and b) the web page that the Ad is linked to. A score of 1 – 10 can be assigned with 10 being the best. Quality Score can affect your position in the search results and the amount you have to pay. The main metric that affects your quality score for an individual keyword is its CTR. The higher the CTR, the higher the quality score (generally speaking).

Ad Rank:

The metric that Google uses to determine each advertisers position in the search results, the advertiser with the highest Ad Rank, appears in the highest position in the search results. Calculated by Quality Score x Max CPC, ultimately means that the higher your quality score, the less your Max CPC would have to be to appear in the same position as you would with a lower Quality Score.

For more assistance with PPC visit the 11 out of 10 PPC Management Page.

MailStrom, the email marketing solution by 11 Out Of 10 is now live and available to users. This is a cutting edge piece of email marketing software that provides users with an intuitive system allowing them to design, build and send out custom email marketing campaigns using our professional templates.

The MailStrom service also allows users to view detailed reports on the success of their email campaigns and therefore easily calculate an accurate Return On Investment (ROI). The reports track metrics such as number of opens, number of clicks, bounce rates and can also track conversions for e-commerce purposes, so you can directly attribute any number of sales from your site to a particular email marketing campaign and analyse its effectiveness.

This email marketing solution is also cost effective as we recognised the importance of providing our users with the flexibility to be able to use the service either on a “pay as you go” basis or to opt for an annual agreement.

MailStrom really is an all encompassing email marketing solution that has been designed to aid everyone from an absolute beginner to a seasoned email marketer. You do not need to be familiar with HTML to build your emails with our service as you can utilise our “WYSIWYG” editor and if you need a bit of extra help getting started, for a small extra cost, we can design a quality, bespoke HTML template in line with the look and feel of your website, which will be uploaded to our system, ready for you to use.

So if you are looking for a cost effective email marketing solution that allows you to build high quality, professional email marketing campaigns and also provides you with a detailed email marketing tracking and reporting system to effortlessly analyse the success and ROI of every email you send out, then MailStrom Email Marketing is the answer.

Visit MailStrom Email Marketing Manchester