11 Out Of 10 Blog

The 11 Out Of 10 team are getting right behind the Movember charity this month with 7 members of staff changing their appearance and the face of men’s health by growing a moustache or a “Mo”.

The Mo is a small price to pay to raise awareness and funds for cancers that affect men.  Much like the commitment to run or walk for charity, the 11 Out Of 10 men of Movember have committed to growing a moustache for 30 days.

It must be made clear that everyone in the team is trying their best to grow a Mo but judging from the first two weeks, it isn’t necessarily physically possible. (You might need to zoom in on the image above!)

Sponsor 11 Out Of 10…

11 Out Of 10 have set up a sponsorship page to raise money called “Mochester” – please give what you can to a very good cause… CLICK HERE

The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia.  The plan was simple – to bring the moustache back as a bit of a joke and do something for men’s health. No money was raised in 2003, but the guys behind the Mo realized the potential a moustache had in generating conversations about men’s health.  Inspired by the women around them and all they had done for breast cancer, the Mo Bros set themselves on a course to create a global men’s health movement.

Maintain your Mo…

The 11 Out Of 10 will be keeping their Mo’s tidy at The Gentry Grooming Co who specialise in male grooming and are offering to help you maintain you Mo for free in Movember. Keep up to date with the latest Movember news on the Gentry Grooming Blog

Growing trends in Social Media have prompted businesses to actively join social networks in an attempt to reach their customers and increase sales. As many companies have found it isn’t easy to make money from social networking platforms such as Facebook, Twitter and YouTube if you don’t have a strong foundation and clear strategy. Most companies have joined the social media revolution without a clear strategy and goals for their campaigns.

A development in social media marketing will allow brands to market their products effectively on social media platforms with tangible results, this is called Social Commerce.
Social Commerce is the adaption of e-commerce functionality to social media platforms that encourages social interactions and sharing of online products or services.

The main benefits of making your products available on social media platforms are:

• Revenue generation – customer acquisition and customer retention.
• Product Development – develop your brand, products and services to your customers needs.
• Relative low cost – there is a relative low cost attached to social networking compared to the more conventional marketing methods.
• Gain Feedback – evaluate the success of services, marketing campaigns and promotions through poll’s and surveys.
• Identify brand advocates – find people who promote your brand or products online and reward them.
• Reputation management – protect and develop your brand reputation.
• Create a community – you can gather people who are interested in your brand, industry, etc.
• Sharing is caring – if customers are happy with your product or service they can share them with their own social network across many platforms.

Facebook is the strongest platform for social commerce growth at this stage due to its popularity and flexibility for developers. 11 Out Of 10 have developed a new innovation with e-commerce clients called a “Facebook Shop” that has proved popular for brands such as Faith in Nature. As you can see below the products are clearly displayed for the user to buy and share products with their network.

As technology continues to advance at an accelerated rate and social media platforms become more flexible and popular social commerce will undoubtedly grow as non threatening purchasing environment for on line consumers.