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The Izzi Buyer site was created to sell high quality electrical goods and their accessories with minimal fuss.
The site needed to allow the user to search the site, browse through a large range of different categories, whilst looking clean and bright making it as simple and easy for the user as possible. Continue reading ‘Izzi Buyer is now open for business!’ »
Tri-Train specialise is Lanzarote based accommodation that is used by tri-athletes to prepare themselves for events in the warmer climate.
The site needed to provide booking functionality whilst also allowing users of the site to find out information about Lanzarote and what they can expect when they get out there.
The Tri-train website uses a variety of pictures to make the pages more interesting for the user than just text content on the site. The images that are on the homepage are dynamic and change after a certain period of time, meaning that the homepage stays fresh and looks more interesting compared to a static picture.
Navigation around the site is done by a simple menu on the left of the screen. This allows the user to navigate to the various sections of the site easily. To make the navigation of the site even clearer, this menu has been split into two sections with one section dealing with the main pages of the site and other that has links to the contact pages and the booking pages.
The site is clean and bright looking, using a variety of colours such as gray, white and green to separate and differentiate between the different elements of the site. By doing this, it makes it much clearer to the user of the site which elements are related to each other.
To make the booking process easier for the clients, a calendar has been implemented into the booking page. This allows the user to see what days they can book at the villa. This allows them to not waste their time trying to book days which are unavailable.
The Tri-Train site, is a clean looking site which fulfils its task well of informing people about the villas in Lanzarote, but also in making the booking procedure as easy as possible.
Elizabeth Rose provides high quality psychic readings, daily horoscopes and Astrology/ Tarot readings.
The original site was old fashioned, with an outdated look and feel to it. This wasn’t a problem for regular clients of the site, but in order to bring more customers to the business, a site makeover was needed.
The new website designed by 11 Out Of 10 uses calming blue, a light pink and grey in order to give the site an overall peaceful effect, which is needed when dealing with people that have the need to talk to a psychic. The homepage of the site is mainly used to inform visitors to the site about the services that Elizabeth Rose offers and also direct users of the site to the social media available.
Navigation around the site is kept simple by using tabs at the top of the screen, allowing the users of the site easy and quick access to all of the various services that are available on the site.
In order to give the site a clean and fresh look, all of the content on the pages is contained within white boxes. This helps to make the site look tidy and makes it easier for the user to see what pieces of information are relevant to that section of the page.
The Elizabeth Rose website is clean, simple and calming all of which help to create a useful site for people that wish to use psychic services.
The Pure Gym website has had an in depth make over to give it a more modern appearance and to add some extra features.
Pure Gym is a low cost, 24 hour gym with no contract, making it an ideal gym for a lot of people. One of the most revolutionary things about Pure Gym is that the joining process takes place online. This means that the company website is under even more pressure to look good and also to perform well, making the makeover of the Pure Gym website a big challenge.
The makeover meant not only changing the look of the website but also adding extra content, all whilst maintaining the back-end functionality that made the website so successful to begin with.
On the homepage, the changes to the site are evident. The most obvious change is the change in the overall colour scheme. This has been changed to meet the companies new branding, using a darker green instead of the lime green more regularly used on the old website. Another change in colour on the new site when compared to the old, is the more predominant use of white. This has helped to space the objects of the site out and give the site a look that is a lot cleaner and brighter.
The new homepage of the site also differs from the old site by containing a scrolling image. The scrolling image is the main focal point of the homepage and is used to convey marketing messages and also to give the user a taste of what Pure Gym’s look like. By scrolling to a new image after a certain interval of time it also helps to make the homepage more dynamic and interesting to the user.
Another new feature of the homepage which has helped to ensure a more dynamic, variable page is the “From the Blog” section. This allows the user to see a snapshot of latest content that has been posted to the Blog, helping to direct them towards the content that is contained there.
Another new addition to the homepage is video content. As shown in the screenshot above, this helps to make the page look brighter and fresher, as well as giving the user a chance to find out information about Pure Gym without having to navigate away from the homepage.
Other changes on the Pure Gym site were improvements to the gym pages. These pages are a big part of the website, as this is where potential members go to read about the gyms and will often be the page they use to access the joining page.
The gym pages have been upgraded to include a number of features to make the choice of joining Pure Gym easier. This includes a selection of high quality images of the inside of the gym, a map showing the location of the gym, a list of the classes that are on that day at the gym and also a link to the social media for that gym so that they can ask questions about the gym and ask current members their opinions.
The gym pages provide an area that can tell the user everything they need to know about the gym including location, equipment and any classes that are on at the gym. This helps to speed up the user’s decision to join the gym and also saves them time navigating to other pages to find out this information.
There were a number of other pages added to the Pure Gym site in order to make it an easier process for members to find out the information they needed to join. These pages are the equipment page, the class page and the FAQ page. These pages mean that users of the site can find out if Pure Gym meets their needs for classes, equipment etc and often saves them the time of having to search forums, social media or even get in touch with the gym to find out the details.
Another page that was added to the site in order to give members an insight into gym news and updates is the Pure Gym Blog. This allows the sharing of competition winners, equipment focus, Personal Trainer focus and other pieces of information to be shared with the members, helping to drive more traffic to the site.
A feature that has been carried over from the old site is the ability for members to log into a members area. This allows them access to class timetables, gym usage data and other information about their gym. This was also given a face lift to make sure that it is in keeping with the branding on the rest of the site. The facelift however did bring some extra features to the members area.
One of the new features that was added to the members area was a fitness & nutrition section. This was to give the members information about the recommended nutrition and fitness programmes they should follow in order to meet a selection of goals. For example Get Strong, Get Toned, Get Trim and Get Fit are all goals that a member can select and they are then given information that they can use to meet the goals.
In order to maintain the new Pure Gym branding and theme across the internet, the Pure Gym social media also needed to be updated. In order to do this, we changed the Pure Gym profile picture so that it was in-line with the new branding and moved away from the older Facebook format of FBML to use up to date iframes. Iframes allowed us greater flexibility and allowed us the advantage of being able to use CSS instead of the outdated FBML styling. We have used the iframes to allow Pure Gym members and potential members to see what gyms are available to join, what the current competition is and a page encouraging members to join the gym. 
Overall the new Pure Gym website is a major improvement on what was already a very popular successful site. This has been done by combining a new clean looking colour scheme and new features making it easier for the user to find out the information they need to join the gym and then being able to join, all in one place. To have a better look at the Pure Gym site, please look through the selection of images below, or visit the Pure Gym website.
Esprit Logistics are a Northwest company that deal in onsite management for a wide range of companies such as haulage companies, feed, food and ethanol manufacturers. Esprit have built their reputation on quality, reliability and service delivery.
The site colour scheme is based around the company’s logo which is blue and pink. This helps to bring a distinct contrast to the site and makes it look vibrant and interesting.
Every page on the site contains a large image at the top showing Esprit vehicles in action, which brings an interesting element to the site. There is also a variety of smaller pictures on the pages which break the page up, keeping it clean looking and allow the visitors to the website to see the various vehicles that Esprit use and the type of work they take part in.
The Esprit site manages to be colourful and good looking whilst containing all the information the user might need about the site. Esprit Logistics also maintains a professional clean look which is important when dealing in a Business to Business environment.
11 Out Of 10’s latest bespoke e-commerce project is now live and taking orders like hot cakes, or should that be cold cakes?
Total Refrigeration, a subsidiary of Unilever, is a highly-bespoke e-commerce website for the UK’s leading suppliers of refrigeration products. Unlike conventional off-the-shelf e-commerce platforms, Total Refrigeration was built from the ground up ensuring that the unconventional business requirements could be integrated as part of an enhanced user experience.
With the new website launched Total Refrigeration aim to be the ‘One Stop Shop’ for both the private and public sector’s refrigeration requirements. The current product-range spans over 170 items and includes:
The branded freezer range includes products conforming to Unilever’s other subsidiaries’ marketing standards, most notably Wall’s Ice Cream Freezers, Ben & Jerry’s Ice Cream Freezers and Carte D’Or Ice Cream Freezers.Products range from a walk-in freezers and chilled storage rooms to Wall’s ice cream pavement signs. Because of the nature of the branded product purchasing and licensing, the order process has been tailored to a very specific specification.
As with all online companies selling large products; ensuring successful delivery was a must for Total Refrigeration. Unlike many e-commerce websites where delivery options are standard across all products, such as Amazon using Royal Mail to deliver Cd’s, DVDs and many more, we developed an extra step in the order process. This step ensures that a product delivery is designed around the customers’ requirements and environmental factors and that the purchasing experience is maintained and supported from initially viewing the products through to the products arriving on the doorstep.
As with every modern website or web interface, user experience, usability and accessibility are key factors throughout the project and were at the forefront of our mind when developing this website. The Total Refrigeration site was designed to be clean and fresh looking using modern web colour schemes. Due to the number of products that are available for sale on the site it was important to make it as easy as possible for the customer to find them, this meant clearly labelled and laid out categories. By introducing an alternative method of navigation via the channels at the top of the website, we were able to provide a product listing specific to each business type within each sector supported. This modern functionality was designed to aid the customer in navigating to the products most suited to their needs.
AquaLife 2 U is an online retailer who specialises in selling pond fish and tropical fish online, and delivers them to your door. Aqua Life 2 U also offers an Aquarium Rental Service which allows their customers to rent a fully stocked fish tank.
The new AquaLife 2 U eCommerce website supports a fully secure on-line payment facility and was designed in a distinctive style that is instantly recognisable. The site is fully self-administrating – allowing the client to update all details of their product range, product options, prices, discounts, links, FAQS and much, much more.
Psychic Sight is the latest psychic website to join the 11 Out Of 10 portfolio and we believe it is one of the most attractive designs on the market as well as catering to all of your psychic needs.
Psychic Sight offers psychic readings from their family of elite readers that consist of some of the best psychic readers in the world. You can get in touch with the readers in different ways to suit your situation, not just a psychic phone readings. They offer psychic credit card readings, email readings and you can check the reader availability at any time of the day or night.
Each Elite Psychic Reader has a profile that gives you insight into their past and how they have attained their gift over the years and how they can help you with your reading whether it is careers, relationships, love life or any other area for that matter. You can also view testimonials or reviews that other have wrote about the readers and you can select the best psychic reader for your situation.
The elite readers are available now at Psychic Sight so give them a call – live psychic readers available now
Dunlop Direct is an online retailer who specialise in selling classic Dunlop trainers for men, women and children. Dunlop has always been at the forefront of retro design and you can trace it’s pedigree back to the 1870’s and the invention of the very first plimsol.
Dunlop has sold over 25 million pairs of Green Flash 1555 plimsols – making them one of the biggest sellers of any shoes, ever. Dunlop are now reliving their retro roots, as one of the must have retro shoes on the market.
The new Dunlop Direct eCommerce website supports a fully secure on-line payment facility and was designed in a distinctive Dunlop retro style that is associated with the brand. The site is fully self-administrating – allowing the client to update all details of their product range, product options, prices, discounts, links, FAQS and much, much more.
Visit Dunlop Direct
This Is Wedding Photography is a new directory service aimed at bringing wedding photographers together and ease the process of planning and organising the clients special day. Clients can find a wedding photographer and each photographer has a unique portfolio page that shows their previous work and testimonials from clients.
This photographer directory is specifically aimed at making it as easy as possible for the happy couple to find the right photographer to make their big day a memorable one. The site has been designed to be more visually stimulating than your typical directory and as user friendly and uncluttered as possible – hence the lack of adverts to detract from the visual impact.
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