11 Out Of 10 Blog

11 Out Of 10’s latest bespoke e-commerce project is now live and taking orders like hot cakes, or should that be cold cakes?

Total Refrigeration, a subsidiary of Unilever, is a highly-bespoke e-commerce website for the UK’s leading suppliers of refrigeration products. Unlike conventional off-the-shelf e-commerce platforms, Total Refrigeration was built from the ground up ensuring that the unconventional business requirements could be integrated as part of an enhanced user experience.

With the new website launched Total Refrigeration aim to be the ‘One Stop Shop’ for both the private and public sector’s refrigeration requirements. The current product-range spans over 170 items and includes:

• Branded ice cream freezers suitable for small to large businesses
• Frozen food freezers
• Display chillers
• Multidecks
• Ice machines and water dispensers

The branded freezer range includes products conforming to Unilever’s other subsidiaries’  marketing standards, most notably Wall’s Ice Cream Freezers, Ben & Jerry’s Ice Cream Freezers and Carte D’Or Ice Cream Freezers.Products range from a walk-in freezers and chilled storage rooms to Wall’s ice cream pavement signs. Because of the nature of the branded product purchasing and licensing, the order process has been tailored to a very specific specification.

As with all online companies selling large products; ensuring successful delivery was a must for Total Refrigeration. Unlike many e-commerce websites where delivery options are standard across all products, such as Amazon using Royal Mail to deliver Cd’s, DVDs and many more, we developed an extra step in the order process. This step ensures that a product delivery is designed around the customers’ requirements and environmental factors and that the purchasing experience is maintained and supported from initially viewing the products through to the products arriving on the doorstep.

As with every modern website or web interface, user experience, usability and accessibility are key factors throughout the project and were at the forefront of our mind when developing this website. The Total Refrigeration site was designed to be clean and fresh looking using modern web colour schemes. Due to the number of products that are available for sale on the site it was important to make it as easy as possible for the customer to find them, this meant clearly labelled and laid out categories. By introducing an alternative method of navigation via the channels at the top of the website, we were able to provide a product listing specific to each business type within each sector supported. This modern functionality was designed to aid the customer in navigating to the products most suited to their needs.

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The 11 Out Of 10 team are getting right behind the Movember charity this month with 7 members of staff changing their appearance and the face of men’s health by growing a moustache or a “Mo”.

The Mo is a small price to pay to raise awareness and funds for cancers that affect men.  Much like the commitment to run or walk for charity, the 11 Out Of 10 men of Movember have committed to growing a moustache for 30 days.

It must be made clear that everyone in the team is trying their best to grow a Mo but judging from the first two weeks, it isn’t necessarily physically possible. (You might need to zoom in on the image above!)

Sponsor 11 Out Of 10…

11 Out Of 10 have set up a sponsorship page to raise money called “Mochester” – please give what you can to a very good cause… CLICK HERE

The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia.  The plan was simple – to bring the moustache back as a bit of a joke and do something for men’s health. No money was raised in 2003, but the guys behind the Mo realized the potential a moustache had in generating conversations about men’s health.  Inspired by the women around them and all they had done for breast cancer, the Mo Bros set themselves on a course to create a global men’s health movement.

Maintain your Mo…

The 11 Out Of 10 will be keeping their Mo’s tidy at The Gentry Grooming Co who specialise in male grooming and are offering to help you maintain you Mo for free in Movember. Keep up to date with the latest Movember news on the Gentry Grooming Blog