Here at 11 Out Of 10, we have been working hard and investing into our online marketing services, to make sure that we continue to offer a top level service.

We have recently invested more into acquiring  industry leading, professional tools, to utilise alongside our ever growing knowledge and experience, ensuring that our clients receive the very best online marketing service that there is to offer.

From PPC and SEO, to Social Media Marketing and Brand Monitoring, we won’t be beaten on efficiency. We understand the importance of investing time into continuous learning, within our specialist service departments and investing financially, into cutting edge tools, helping us stay ahead of the game in our constantly developing industry and provide our clients the expert level online marketing service that they need.

Have you thought about how our Online Marketing Services could help your business?

PPC Management – As Google Certified Partners, we are proud to have the stamp of approval from the number 1. This means that we have been recognised by Google in our ability to provide an expert level PPC Management service. We drive only the most relevant visitors to your site to generate new business and deliver the most efficient ROI possible.

SEO Management – As part of our recent overhaul, we have invested more into cutting edge tools to help us deliver a fantastic SEO Service. We analyse your site, industry and competition, as well as what your most relevant customers are searching for online, so that we can work our magic and improve your rankings in the search results and place you in front of them, when they are searching.

Social Media Management – We build a strong presence for your brand online and engage with your customers directly through individually tailored Social Media Marketing campaigns. Connecting with your customers effectively online promotes a positive brand image and extends your reach to your target audience.

Email Marketing – Whether you want to contact your customers with a marketing message for a sales promotion, to keep them up to date with a newsletter or even target potential customers with an appealing message, we can take care of it. We can also track exactly how successful each Email Marketing campaign is.

Content Marketing – We ensure that the actual text on your website is not only optimised towards turning visitors into customers, but also that it contains the correct keywords and language that will ensure your website appears high in the search engine rankings for relevant searches with our Content Marketing service.

Brand Monitoring – When people are talking about your brand online, what are they saying? how can you track all of their conversations? Leave it to us, we use cutting edge tools for Online Brand Monitoring and ensuring that the majority of conversations are positive.

SMS Marketing – Our SMS Marketing Service is quick to set up and allows you to send bulk messages to your distribution list. Personalise individual messages with names, account numbers etc and brand your message appropriately.

If you would like to talk to us about any of our services then pick up the phone and give us a call on 0161 798 7977 or email us at marketing@11outof10.com.

Google’s Ad Extensions allow PPC advertisers to display more relevant information to users in their sponsored listings.

There are a number of different extensions which advertisers can choose to implement and they provide benefits such as the ability to give users the option to click through to a specific area of a site directly from the PPC ad, display relevant location information for brick and mortar businesses based on where the search is being conducted and display a click to call phone number for mobile devices.

Ad extensions don’t cost anything extra, an advertiser just pays the same amount that they would for a click on their regular ad.

Ad Sitelinks

An example Google Ad Sitelinks Ad Extension

Ad Sitelinks is an Ad Extension which includes additional relevant links to various areas of an advertiser’s site within the PPC advert.

This can prove to be useful as it gives the user even more information about the services that you offer and allows them to direct themselves to the page that they are most interested in rather than you (the advertiser) trying to make that decision for them.

This can potentially lead to increased conversion rates by reducing the number of steps, or clicks between an impression and a conversion and therefore reducing the risk of them abandoning the process

Location Extensions

An Example of a Google Location Extension

Location Extensions allow advertisers to display geographical information within their PPC ad, by showing users a map and the address(s) of that advertisers physical store locations.

The user has to expand the ad to view this additional information and Google shows the locations of the advertiser’s stores which are nearest to where the search is being conducted.

This feature is obviously most useful to those advertisers who have brick and mortar businesses. It is a useful Ad Extension as it provides the user with additional information that can enhance their search and allow them to view location information without having to navigate their way around the site.

Also it provides advertisers with an extra means of filtering out users who may ultimately decide not to deal with a particular business because of its location, therefore cutting down costs by discouraging these unwanted users from clicking on an ad.

Phone Extensions

An Example of a Google Phone Extension

Phone Extensions, quite simply display the advertisers pre-defined phone number within their PPC ad and when the user views this ad during a search conducted from a mobile device, they can click the number to call it directly.

The benefits of this feature are that a user can quickly and easily contact the business they are looking for and for those advertisers whose business models revolve around calls as conversions, once again the number of steps between an impression and a conversion is reduced.

Particularly with someone who is new to the concept, Pay Per Click or PPC, as an internet marketing advertising model can be confusing. Trying to get your head around the way it all works is hard enough without having to keep stopping and finding out what particular words and abbreviations actually mean.

This is why we have put together our PPC Jargon Buster, to provide beginners or even those that just aren’t quite experts yet, with a quick reference guide that will help you to easily get a grasp on some of the fundamental areas of PPC advertising.

So whether you are just starting out running your own PPC advertising campaign or even outsourcing a marketing agency/individual, this guide will explain some of the main points of reference that you will begin to encounter and ensure that the wool isn’t being pulled over your eyes by a slick talking, jargon wielding, PPC cowboy…… (careful, there are a lot of them out there.)

Why not add this page to your favourites so you can quickly refer back to it when you need to?

PPC: Pay Per Click

The Internet marketing model which allows advertisers to show adverts to users of search engines through the use of an auction based bidding system. When a user conducts a search using keywords that an advertiser has bid on, their advert will enter the auction and be shown to the user in the sponsored links section of the search results. The advertiser only pays if their ad is clicked.

SERP: Search Engine Results Page

The page that is shown when you conduct a search on a search engine.

Keywords:

The word or phrase that a user types into the search engine. An advertiser chooses which keywords their potential customers are most likely to search for and place a bid on them for their advert to be shown in that users search results. Keywords in other context can also be referred to as the Search Query.

CPC: Cost Per Click

The amount that an advertiser pays for one click on their advert. An advertiser sets their Maximum CPC for each keyword that they are bidding on, to define the highest amount they would be willing to pay for one click on their advert, when it is triggered by a search for that keyword. The auction based system means that advertisers don’t always have to pay the Max CPC so often the Average CPC is referred to as a way of identifying the average actual cost per click that they have been paying.

Impressions:

An impression means that your advert has been shown as a result of a user searching for a keyword that you are bidding on. Your Ad gets shown 20 times…you’ve had 20 impressions.

Clicks:

If your Ad gets shown in the search results and a user clicks on it, that’s one click. A well written Ad shown for a search on a relevant keyword is more likely to get a click (send a user to your website).

CTR: Click Through Rate

This is the ratio of how many clicks have been received compared to how many times an Ad has been shown, expressed as a percentage. A CTR of 100% means that every time your Ad has been shown, it has been clicked on and is virtually impossible to achieve.

Conversion:

A conversion is when a user completes the ultimate action that you want them to take. If you sell products from your website, a conversion would be when a user is shown your Ad, clicks on it to go through to your site and then completes a transaction to purchase one of your products. In that example 1 conversion equals 1 sale. A conversion could equal 1 sign up to your newsletter, 1 visit to a specified page on your site or whatever you want it to be.

Cost Per Conversion:

Sometimes referred to as CPA (Cost Per Acquisition), this is the average cost that you have had to spend on PPC advertising per each conversion that you have managed to generate.

Quality Score:

Quality Score is a value that Google attributes to every single individual keyword that an advertiser is bidding on and is indicative of how relevant a keyword is to a) the Ad that it is linked to and b) the web page that the Ad is linked to. A score of 1 – 10 can be assigned with 10 being the best. Quality Score can affect your position in the search results and the amount you have to pay. The main metric that affects your quality score for an individual keyword is its CTR. The higher the CTR, the higher the quality score (generally speaking).

Ad Rank:

The metric that Google uses to determine each advertisers position in the search results, the advertiser with the highest Ad Rank, appears in the highest position in the search results. Calculated by Quality Score x Max CPC, ultimately means that the higher your quality score, the less your Max CPC would have to be to appear in the same position as you would with a lower Quality Score.

For more assistance with PPC visit the 11 out of 10 PPC Management Page.