11 Out Of 10 Blog

You may have heard people talking a lot about the Google Panda update over the last few months, especially when the topic of conversation is SEO, but what exactly is it?

Well, essentially, a very clever Google engineer named Navneet Panda found a way to take the machine learning algorithms (computers that think and learn) and scale them up, so that they can process a very large amount of data, say, the same amount of data as all of the billions and trillions of pages that Google has in its index. The reason this was so clever was that machine learning algorithms, due to their complexity, had only ever been able to be applied on a very small scale before.

Google then decided that if they could get a group of people to look through, rate and review a whole load of different pages on different websites based on a variety of criteria, then they could apply this way of thinking to their machine learning algorithm, which could then go out and do the same to all of the pages on all of the websites in Google’s index. This means that Google is emulating the way a human would rate any website in its index and using that information to help rank those sites for a given search.

Now this is really clever and good because it has removed a lot of the rubbish from Google search results, however it has shaken up the SEO world for a lot of people because a lot of the elements which people had been focusing on previously do not now carry as much weight in terms of achieving high rankings and therefore new strategies have to be implemented to achieve these.

This has meant that many sites that were previously highly optimised from an SEO perspective have actually dropped in the rankings for the keywords they were targeting, whereas others have improved their rankings without actually doing anything, based on the criteria that the Panda update wants a site to fulfil. Naturally website owners and SEO’s that are experiencing the former, are eager to turn this around as quickly as possible, which they can do if they play by Google’s “new rules”.

Many sites have been unjustly dropped in the rankings as a result of this, which for SEO’s worldwide is a huge source of frustration, but if we are all honest we surely have to say (through gritted teeth), that this Panda Update is a positive move by Google in the right direction, for the good of search. It’s up to us now to focus on gaining back rankings lost and maintaining rankings gained.

Now, it isn’t enough to just have good content on your well structured site, attracting great links from authoritative destinations across the web, now, SEO’s need to focus more on the look and feel of the website and getting users to engage more with the site and spend more time on more pages of the site.

It’s a good job we are all friends here at 11 Out Of 10, because the Panda Update means that SEO’s will be spending a lot more time with their developers in the future in order to achieve high rankings for their sites.

Google have finally rolled out Google+ (or Google+1) across Europe and the UK in an attempt to make the search process more social.Google are taking another shot at building a social network with the emphasis being on the Google Profiles as the hub of the user activity. The new features such as Circles, Hangouts, Huddle & Sparks are designed to add more depth to the Google Social offering.

Continue reading ‘Google +1 is rolled out to the UK…’ »

Oops…We did it again!

For the second consecutive year 11 Out Of 10 have won a Big Chip Award, this time a for raising the on-line profile of Pure Gym. The winning submission won the category of “Best Use Of Search” for demonstrating outstanding results on SEO, PPC and Social media work.

The Big Chip Awards are far and away the biggest independent digital awards outside London, and one of the longest running such events in the UK. This year the Big Chip competition closed with a record number of 258 submissions, from 155 different agencies. Being Shortlisted is an amazing achievement in its own right and something to be very proud about. Being chosen as a winner is truly a great accolade recognised not only in the North of England but throughout the UK as a whole.

Continue reading ‘Big Chip Award Winners 2011 – ‘Best Use Of Search’’ »

Here at 11 Out Of 10, we have been working hard and investing into our online marketing services, to make sure that we continue to offer a top level service.

We have recently invested more into acquiring  industry leading, professional tools, to utilise alongside our ever growing knowledge and experience, ensuring that our clients receive the very best online marketing service that there is to offer.

From PPC and SEO, to Social Media Marketing and Brand Monitoring, we won’t be beaten on efficiency. We understand the importance of investing time into continuous learning, within our specialist service departments and investing financially, into cutting edge tools, helping us stay ahead of the game in our constantly developing industry and provide our clients the expert level online marketing service that they need.

Have you thought about how our Online Marketing Services could help your business?

PPC Management – As Google Certified Partners, we are proud to have the stamp of approval from the number 1. This means that we have been recognised by Google in our ability to provide an expert level PPC Management service. We drive only the most relevant visitors to your site to generate new business and deliver the most efficient ROI possible.

SEO Management – As part of our recent overhaul, we have invested more into cutting edge tools to help us deliver a fantastic SEO Service. We analyse your site, industry and competition, as well as what your most relevant customers are searching for online, so that we can work our magic and improve your rankings in the search results and place you in front of them, when they are searching.

Social Media Management – We build a strong presence for your brand online and engage with your customers directly through individually tailored Social Media Marketing campaigns. Connecting with your customers effectively online promotes a positive brand image and extends your reach to your target audience.

Email Marketing – Whether you want to contact your customers with a marketing message for a sales promotion, to keep them up to date with a newsletter or even target potential customers with an appealing message, we can take care of it. We can also track exactly how successful each Email Marketing campaign is.

Content Marketing – We ensure that the actual text on your website is not only optimised towards turning visitors into customers, but also that it contains the correct keywords and language that will ensure your website appears high in the search engine rankings for relevant searches with our Content Marketing service.

Brand Monitoring – When people are talking about your brand online, what are they saying? how can you track all of their conversations? Leave it to us, we use cutting edge tools for Online Brand Monitoring and ensuring that the majority of conversations are positive.

SMS Marketing – Our SMS Marketing Service is quick to set up and allows you to send bulk messages to your distribution list. Personalise individual messages with names, account numbers etc and brand your message appropriately.

If you would like to talk to us about any of our services then pick up the phone and give us a call on 0161 798 7977 or email us at marketing@11outof10.com.